Florida company acquires Oconto-based Cruisers Yachts for $63 million

cruiser yachts oconto wi

OCONTO – A Florida company on Monday announced its acquisition of Oconto-based Cruisers Yachts for $63 million.

The purchase comes shortly after Cruisers Yachts, or KCS International, bought Pulaski-based Marquis Yachts' plant on April 26. The sale of the Pulaski operation had been a goal of Marquis Yachts executives for more than a year .

The company issued a  layoff notice in early March for 77 employees  in anticipation of the sale. The Pulaski employees can now apply to Cruiser Yachts to keep their jobs in Pulaski.

In addition to retaining the Pulaski employees, Cruisers is looking to hire additional workers in Pulaski and Oconto. It is seeking 75 people in Oconto and 150 people in Pulaski immediately. Newly hired workers will join Cruisers' existing 350 employees.

"The boating industry is booming," said Matt VanGrunsven, director of marketing for Cruisers Yachts. "For people that were going to take family trips, family vacations, or possibly go overseas, they're not doing that and they haven't done that for 15 months simply because everything's been shut down. They're looking for other ways to enjoy time with friends and families in the water, or do anything, and they found that ... boating kind of provides that socially distanced activity."

For Cruisers Yachts, joining  MarineMax, based in Clearwater, Florida , represents an opportunity to sell its yachts across the globe. MarineMax is the largest recreational boat dealership company with 100 locations worldwide. Cruisers' distribution will grow by joining MarineMax, and Cruisers in turn can fulfill a supply need for MarineMax.

Cruisers already has been doing "extremely well," and the company is working on a large backlog of boats, VanGrunsven said. Cruisers produces 33-feet to 60-feet yachts.

VanGrunsven said joining MarineMax will bring longevity to Cruisers.

"With each of those locations, we're looking to get our product in there and get their sales staff trained so that we can continue to grow our business and sell our yachts," VanGrunsven said.

Cruisers is seeking to hire  craftspeople for fiberglass, stainless steel and welding, upholstery and other work .

VanGrunsven said the pandemic and the previous sale of some other plant buildings factored into how long it took Cruisers to acquire the Pulaski plant. The company was doing its "due diligence" with researching and permits in the drawn-out process to purchase the Pulaski plant, he said.

The 216,000-square-foot Pulaski plant sits on 15 acres. The facility includes an in-water testing, research and development tank that may help accelerate research and development for Cruisers.

"There's a really big heritage in this area, or I'll just say northeast Wisconsin, boat building, and we're just looking to carry that on," VanGrunsven said.

Contact Nusaiba Mizan at (920)-431-8310 or [email protected]. Follow her on Twitter at @nusaiblah.

KCS Int’l – Cruisers Yachts - Chamber Members

Why join the chamber.

Chambers of Commerce are stronger than ever. By joining, you get members-only perks, exclusive advertising and networking opportunities, and a whole lot of exposure for yourself and your organization. For more info, take a look here .

  • Go back to directory.
  • Add to Address Book.

KCS Int’l – Cruisers Yachts

OCONTO, WI (June 22, 2020)  – Cruisers Yachts continues to push the boundaries of versatility with their new 38 GLS now offered with stern drives. The 38 GLS perfectly packages a bow rider and inboards with the big boat craftsmanship you expect from the Cantius line.

The 38 GLS I/O features dual Mercury V-8s that reach a top speed of 47 mph with the 380 hp option. However, it’s the beach door that’s a real showstopper. Simply lower the beach door located on the starboard side for a spacious recreational area. In place of the outboard configuration, there is hydraulic swim platform that lowers so you can get in and out of the water with ease.

The open-concept cockpit was designed with entertainment in mind. You can find endless seating options between the bow lounge, two mid-ship L-shaped dinettes, and an aft-facing bench. For alternative seating options, the aft-facing bench backrest can swivel to face the beach door. The galley features a fiberglass inlay sink, fridge, bottle storage, and optional grill. Continue the conversation while sitting on swivel bar stools at the raised wet bar. For comfort, there is an opening sunroof along with an optional foredeck and aft deck shade to keep your guests out of the hot sun.

The lower cabin features an aft stateroom with deep shelf storage. For additional sleeping quarters, the U-shaped dinette converts into a comfortable berth. A galley, full head, and optional flat screen TV complete this extraordinary accommodations level.

Seeking a bow rider / inboard / luxury cruiser hybrid? Look no further than Cruisers Yachts’ innovatively designed 38 GLS I/O.

About KCS International Inc.

Headquartered in Oconto, Wisconsin, KCS International Inc. owns Cruisers Yachts and has been around since 1953. Cruisers Yachts is known as one of the world’s premier provider of midsize luxury pleasure yachts and produces models from 33 to 60 feet in its Oconto facility. For additional information about the 38 GLS, please visit: cruisersyachts.com or call (920) 834-2211. Like us on Facebook.

804 Pecor St Oconto WI 54153

Join the Chamber Today

The Oconto Area Chamber of Commerce advocates for business growth, community development, city beautification, and tourism. Amplify your voice in the Oconto-area business community. Join the Chamber today!

Oconto County Discovery Guide

If you’re looking to escape to a destination that’s full of color, history and endless opportunities for adventure, then Oconto County is the place for you!

cruiser yachts oconto wi

Lakeland Boating

Cruisers Yachts Expands Into Former Carver/Marquis Wisconsin Facility

Home » Cruisers Yachts Expands Into Former Carver/Marquis Wisconsin Facility

cruiser yachts oconto wi

PHOTO COURTESY OF CRUISERS YACHTS

The state-of-the-art manufacturing facility in Pulaski, Wisconsin, where Carver and Marquis yachts were previously built, was recently purchased by KCS International, Inc., the parent company of Cruisers Yachts.

The addition of the 216,000-square-foot purpose-built manufacturing space on 15 acres will significantly expand Cruisers’ brand and production capacity, while opening up the brand to the nearby highly skilled workforce with generational heritage in yacht construction.

“The opportunity to acquire this world class facility will allow us to meet customer demands and expand our very aggressive new product development schedule,” says Mark Pedersen, president of KCS International. “Our global dealership partners have done an excellent job expanding our market share across our full product line-up. We have experienced unprecedented growth over the past 24 months, and this facility will help us meet our customers’ current and future demands.”

The company anticipates hiring around 150 additional crew members to run the new facility, as well as an additional 75 workers at the existing Oconto, Wisconsin, location.

To learn more, visit cruisersyachts.com .

cruiser yachts oconto wi

© O’Meara-Brown Publications Inc. All Rights Reserved. All images provided unless otherwise noted. Privacy Policy / Terms and Conditions Developed By Monroestar

E-Newsletter

Sign up to receive weekly updates, local and regional news, helpful tips and advice, and more! Also… be the first to know when our digital magazine is published.

CLICK HERE to subscribe to our E-Newsletter!

  • Current Issue
  • Magazine Archive
  • Great Lakes News
  • Ports of Call
  • Boat Spotlights
  • Classifieds
  • Subscribe / Renew

IMAGES

  1. Cruisers Yachts

    cruiser yachts oconto wi

  2. Cruisers Yachts

    cruiser yachts oconto wi

  3. Cruisers Yachts

    cruiser yachts oconto wi

  4. Cruisers Yachts

    cruiser yachts oconto wi

  5. Cruisers Yachts

    cruiser yachts oconto wi

  6. Cruisers Yachts

    cruiser yachts oconto wi

VIDEO

  1. Boatlock Vlissingen Netherlands @TravelwithHugoF #boatlock #sluicebox #sluice #netherlands

  2. BASH II

  3. Worlds LARGEST Yacht Transporter Visits Cornwall #shorts

  4. Sanlorenzo SX88

  5. Inside The Most Expensive Yacht In The World

  6. Cruiser Yachts

COMMENTS

  1. About Us

    Cruisers Yachts was founded in 1953 in Oconto, Wisconsin, on the shores of Green Bay. Since then, we've built a legend, with an eye toward utilizing a deep and knowledgeable workforce to produce boats that keep customers safe and happy as they chase adventures worldwide. By now, Cruisers is proud to have 4th generation boatbuilders in its ...

  2. Cruisers Yachts

    Cruisers Yachts, Oconto, Wisconsin. 10,672 likes · 260 talking about this. [Official] Cruisers Yachts.

  3. Cruisers Yachts Expands Presence in the Lake of the Ozarks Area with

    Oconto, WI (April 10, 2024)— Cruisers Yachts, a leading luxury yacht manufacturer, is thrilled to announce its expansion into the Lake of the Ozarks area through collaboration with MarineMax. Cruisers Yachts' premium vessels will now be available at MarineMax Lake Ozark and MarineMax Osage Beach locations. Dan Zenz, Vice President of Sales ...

  4. Cruisers Yachts

    Cruisers Yachts is one of the world's premier builders of luxury motor yachts producing models from 34 to 60 feet. Founded in 1953 and headquartered in Oconto, WI, Cruisers Yachts is known as ...

  5. MarineMax acquisition has Cruisers Yachts primed for growth in Oconto

    0:02. 0:50. OCONTO - The acquisition of Cruisers Yachts by the world's largest boat retailer has poised the company for significant growth and helped secured its future in Oconto, says long ...

  6. Florida company acquires Oconto-based Cruisers Yachts for $63 million

    0:50. OCONTO - A Florida company on Monday announced its acquisition of Oconto-based Cruisers Yachts for $63 million. The purchase comes shortly after Cruisers Yachts, or KCS International ...

  7. Cruisers Yachts

    804 Pecor St, Oconto, WI, United States, Wisconsin (920) 834-2211. cruisersyachts.com. Rating · 4.8 (76 Reviews) Photos

  8. KCS Int'l

    Work 804 Pecor St Oconto WI 54153 Work Phone: 920-834-2211 Work Email: [email protected] Website: KCS Int'l - Cruisers Yachts Notes OCONTO, WI (June 22, 2020) - Cruisers Yachts continues to push the boundaries of versatility with their new 38 GLS now offered with stern drives.

  9. Cruisers Yachts Reviews, Boat Dealers in Oconto, WI

    Read 56 customer reviews of Cruisers Yachts, one of the best Boat Dealers businesses at 804 Pecor St, Oconto, WI 54153 United States. Find reviews, ratings, directions, business hours, and book appointments online.

  10. Cruisers Yachts

    Cruisers Yachts Logo A 1990 Cruisers International --- Vee Express 267 A 2002 Cruisers Yachts 3075 Express A 2000 Cruisers Yachts 3672 Express. Cruisers Yachts is a brand of pleasure boats owned by MarineMax.The company builds boats ranging from 33 feet - 60 feet, and is headquartered in Oconto, Wisconsin.The company was one of the first boat builders to utilize the Volvo Penta IPS propulsion ...

  11. Cruisers Yachts in Oconto, WI 54153

    Cruisers Yachts located at 804 Pecor St, Oconto, WI 54153 - reviews, ratings, hours, phone number, directions, and more. Search . Find a Business; Add Your Business; Jobs; Advice; Blog; ... Cruisers Yachts is located at 804 Pecor St in Oconto, Wisconsin 54153. Cruisers Yachts can be contacted via phone at (920) 834-2211 for pricing, hours and ...

  12. History of Cruisers Yachts

    Fast forward to the early 1990s, K.C. Stock who was a native of Oconto, WI, saw an opportunity for something great and purchased the company; officially changing the name to Cruisers Yachts. Luckily, the marine industry saw a positive swing in boat sales in the early 90s, increasing demand and paving the path for Cruisers Yachts.

  13. Cruisers Yachts For Sale

    Founded in 1953 and headquartered in Oconto, WI, Cruisers Yachts is known as one of the world's premier providers of midsize luxury pleasure yachts and produces models from 33 to 60 feet. Cruisers Yachts' parent company MarineMax Inc. (NYSE: HZO) is the world's largest recreational boat and yacht retailer.

  14. Cruisers Sport Series

    Cruisers Sport Series, Oconto, WI. 578 likes · 1 talking about this. Some of the major things that have changed since the Sport Boat Series inception here at Cruisers Yachts: 1.Brighter white ARMOR...

  15. Cruisers Yachts Expands Into Former Carver/Marquis Wisconsin Facility

    The state-of-the-art manufacturing facility in Pulaski, Wisconsin, where Carver and Marquis yachts were previously built, was recently purchased by KCS International, Inc., the parent company of Cruisers Yachts. The addition of the 216,000-square-foot purpose-built manufacturing space on 15 acres will significantly expand Cruisers' brand and ...

  16. Frequently Asked Questions about Cruisers Yachts

    Cruisers Yachts are proudly made in the United States in manufacturing facilities located in Oconto, WI, and Pulaski, WI. Due to the company's recent growth throughout the years, the plants continue to expand. ... Founded in 1953 in Oconto, WI, Cruisers Yachts is known as one of the world's premier providers of midsize luxury pleasure ...

  17. Cruisers Yachts Acquires Pulaski, WI Manufacturing Facility

    Cruisers Yachts currently produces 16 models ranging from 33 to 60 feet and have been in business since 1953. In addition to their production expansion, Cruisers Yachts will also hire about 150 crewmembers to work at the new facility and nearly 75 additional members to operate out of their corporate headquarters in Oconto, WI.

  18. Cruisers Yachts for sale in Wisconsin

    2005 Cruisers Yachts YACHTS 540 EXPRESS. US$419,000. ↓ Price Drop. US $3,279/mo. SkipperBud's Sturgeon Bay | Sturgeon Bay, Wisconsin. Request Info.

  19. Cruisers Yachts News

    Cruisers Yachts 804 Pecor Street Oconto, WI 54153 Main Phone: (800) 743-3478 Phone: (920) 834-2211 Fax: (920) 834-2797. Cruisers Yachts 700 E. Glenbrook Dr Pulaski, WI 54162. Dealer Info. Dealer Locator. Contact Customer Service. Models. Yachts. Retired Models. Our Story. Boat Shows. News. Careers. Company Info. Warranty. Video Library.