New Production Investment From Oyster

Oyster yachts has invested in a bespoke vacuum infusion table which has been installed at the company’s composite technology centre at ashmanhaugh, norfolk..

The implementation of the new technology enables Oyster Yachts to carry out all elements of its bluewater yacht manufacturing within its three sites at Ashmanhaugh, Wroxham and Southampton.

The technology will also aid production efficiencies and guarantee quality as shown by the boatbuilders Lloyd’s Register certificate.

“We are delighted to have taken delivery of the vacuum infusion table,” said Matt Francis, head of group operations at Oyster Yachts. “It’s been a three-month project working closely with NORCO, who had to create special tooling in order to manufacture the table to the specifications required."

The 10m by 7m vacuum infusion table is large enough to build the bulkheads for the 1225, the largest yacht in the Oyster range and was designed and built by Poole-based NORCO, a leading company in composites and GRP manufacturing techniques.

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The company’s latest 50-foot Oyster 495 will be built at Hythe’s historic flying boat building in Southampton   One of the UK’s iconic yacht manufacturers, Oyster Yachts, is undertaking a considerable expansion programme.  The company is acquiring an additional 27,000sq. ft at the Hythe Marine Park, Southampton, which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht.     Oyster’s Owner and CEO Richard Hadida says, “With several Oyster 495s already sold, investment in this dedicated production facility fits seamlessly with our growth strategy. We have great plans for Hythe Marine Park, this location is already a centre of excellence for boat building, and it is the ideal location for our expansion of Oyster.” 

Oyster Yachts is moving into the historic Grade II listed buildings known locally as the Admiralty Shed or the Flying Boat Hangar, which produced sea planes for World War 1, before becoming a key facility for Vickers Supermarine and later the maintenance base for the pioneering Empire flying boats. More recently it saw the production of the test boats for the 2017 America’s Cup campaign and Alex Thompson’s 2020 Vendee Globe racing yacht. 

This announcement sees Oyster Yachts increasing its existing facilities by 70%, supporting the company’s ongoing investment and growth strategy in the UK. To accommodate the expansion Oyster will be increasing its Southampton workforce by a further 70 employees. The expansion in Hythe is seen as a positive development for new talent in the area. Awarded Employer of the Year by City College Southampton in 2021, the company is invested in developing new talent which led to the creation of its own Oyster Apprenticeship Academy. The Academy ensures time-honoured craftmanship skills and techniques are passed onto new and younger generations to ensure Great British boat building trades are sustained.   Southampton-based expansion follows on from growth at Oyster’s manufacturing facilities in Wroxham, and the creation of a specialist technology centre in Ashmanhaugh, both in Norfolk.      The expansion into new premises at Hythe is being overseen by Oyster’s newly appointed Chief Operations Officer, Peter Hamlyn. Peter added “The Hythe facility will allow us to exploit production of the 495 in innovative new ways, combining new technology to complement our industry leading quality and hand finished craftmanship which Oyster is world renown. This commitment is a huge boost for the local boat building community which will see further investment and job opportunities from a world class boatbuilder like Oyster Yachts.”

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Oyster Yachts, one of the UK’s iconic yacht manufacturers, is acquiring a new 27,000 sq ft production facility at the Hythe Marine Park, Southampton.

The yacht manufacturers, which also has offices in Spain and the USA, is undertaking a considerable expansion programme and is moving into Hythe’s historic flying boat building to provide a state-of-the-art production space for the new Oyster 495 yacht.

Oyster’s owner and CEO Richard Hadida commented:

“With several Oyster 495s already sold, investment in this dedicated production facility fits seamlessly with our growth strategy.

“We have great plans for Hythe Marine Park – this location is already a centre of excellence for boat building and it is the ideal location for our expansion of Oyster.”

Oyster Yachts is moving into the historic Grade II listed building, known locally as the Admiralty Shed or the Flying Boat Hangar, which produced sea planes for World War 1, before becoming a key facility for Vickers Supermarine and later the maintenance base for the pioneering Empire flying boats. More recently, it saw the production of the test boats for the 2017 America’s Cup campaign and Alex Thompson’s 2020 Vendee Globe racing yacht.

This acquisition will see Oyster Yachts increasing its existing facilities by 70%, supporting the company’s ongoing investment and growth strategy in the UK.

To accommodate the expansion Oyster will be increasing its Southampton workforce by a further 70 employees, which is seen as a positive development for new talent in the area. Awarded Employer of the Year by City College Southampton in 2021, the company is invested in developing new talent, which led to the creation of its own Oyster Apprenticeship Academy. The Academy ensures time-honoured craftmanship skills and techniques are passed onto new and younger generations to ensure British boat building trades are sustained.

The Southampton-based expansion follows on from growth at Oyster’s manufacturing facilities in Wroxham and the creation of a specialist technology centre in Ashmanhaugh, both in Norfolk.

The expansion into new premises at Hythe is being overseen by Oyster’s newly appointed Chief Operations Officer Peter Hamlyn.

He commented:

“The Hythe facility will allow us to exploit production of the 495 in innovative new ways, combining new technology to complement our industry leading quality and hand-finished craftmanship for which Oyster is world renowned.

“This commitment is a huge boost for the local boat building community which will see further investment and job opportunities from a world class boatbuilder like Oyster Yachts.”

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NEW PRODUCTION INVESTMENT FROM OYSTER

oyster yachts ashmanhaugh

# Industry News

Oyster Yachts has invested in a bespoke vacuum infusion table which has been installed at the company’s composite technology centre at Ashmanhaugh, Norfolk.

The implementation of the new technology enables Oyster Yachts to carry out all elements of its bluewater yacht manufacturing within its three sites at Ashmanhaugh, Wroxham and Southampton.

The technology will also aid production efficiencies and guarantee quality as shown by the boatbuilders Lloyd’s Register certificate.

“We are delighted to have taken delivery of the vacuum infusion table,” said Matt Francis, head of group operations at Oyster Yachts. “It’s been a three-month project working closely with NORCO, who had to create special tooling in order to manufacture the table to the specifications required."

The 10m by 7m vacuum infusion table is large enough to build the bulkheads for the 1225, the largest yacht in the Oyster range and was designed and built by Poole-based NORCO, a leading company in composites and GRP manufacturing techniques.

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Oyster Yachts announces investment in new production facility

oyster yachts ashmanhaugh

2 Minute Read

One of the UK’s iconic yacht manufacturers, Oyster Yachts, is undertaking a considerable expansion programme. The company is acquiring an additional 27,000 sq ft at the Hythe Marine Park, Southampton, which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht.

Oyster’s Owner and CEO Richard Hadida says, “with several Oyster 495s already sold, investment in this dedicated production facility fits seamlessly with our growth strategy. We have great plans for Hythe Marine Park, this location is already a centre of excellence for boat building and it is the ideal location for our expansion of Oyster.”

Oyster Yachts is moving into the historic Grade II listed buildings known locally as the Admiralty Shed or the Flying Boat Hangar, which produced sea planes for World War 1, before becoming a key facility for Vickers Supermarine and later the maintenance base for the pioneering Empire flying boats. More recently, it saw the production of the test boats for the 2017 America’s Cup campaign and Alex Thompson’s 2020 Vendee Globe racing yacht.

This announcement sees Oyster Yachts increasing its existing facilities by 70%, supporting the company’s ongoing investment and growth strategy in the UK. To accommodate the expansion Oyster, will be increasing its Southampton workforce by a further 70 employees. The expansion in Hythe is seen as a positive development for new talent in the area. Awarded Employer of the Year by City College Southampton in 2021, the company is invested in developing new talent which led to the creation of its own Oyster Apprenticeship Academy. The Academy ensures time-honoured craftmanship skills and techniques are passed onto new and younger generations to ensure Great British boat building trades are sustained.

Southampton-based expansion follows on from growth at Oyster’s manufacturing facilities in Wroxham and the creation of a specialist technology centre in Ashmanhaugh, both in Norfolk.

The expansion into new premises at Hythe is being overseen by Oyster’s newly appointed Chief Operations Officer, Peter Hamlyn. Peter added “The Hythe facility will allow us to exploit production of the 495 in innovative new ways, combining new technology to complement our industry leading quality and hand-finished craftmanship for which Oyster is world renowned. This commitment is a huge boost for the local boat building community which will see further investment and job opportunities from a world class boatbuilder like Oyster Yachts.”

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2 minute read

Oyster yachts to invest in new production facility.

One of the UK’s iconic yacht manufacturers, Oyster Yachts, is undertaking a considerable expansion programme. The company is acquiring an additional 27,000 sq. ft at the Hythe Marine Park in Southampton, which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht.

Oyster Yachts is moving into the historic Grade II listed buildings known locally as the Admiralty Shed or the Flying Boat Hangar, which produced seaplanes for World War I, before becoming a key facility for Vickers Supermarine and later the maintenance base for the pioneering Empire flying boats. More recently it saw the production of the test boats for the 2017 America’s Cup campaign and Alex Thompson’s 2020 Vendee Globe racing yacht.

The announcement sees Oyster Yachts increasing its existing facilities by 70%, supporting the company’s ongoing investment and growth strategy in the UK. To accommodate the expansion, Oyster will be increasing its Southampton workforce by a further 70 employees.

oyster yachts ashmanhaugh

Oyster Yachts has announced it is investing in a new production facility in Hythe that will create jobs for 70 new employees / Picture: Ambrey

Oyster’s owner and CEO, Richard Hadida , said: “With several Oyster 495s already sold, investment in this dedicated production facility fits seamlessly with our growth strategy. We have great plans for Hythe Marine Park, this location is already a centre of excellence for boat building, and it is the ideal location for our expansion of Oyster.”

Awarded Employer of the Year by City College Southampton in 2021, the company is invested in developing new talent which led to the creation of its own Oyster Apprenticeship Academy. The Academy ensures time-honoured craftsmanship skills and techniques are passed onto new and younger generations to ensure Great British boat building trades are sustained.

The Southampton-based expansion follows on from growth at Oyster’s manufacturing facilities in Wroxham, and the creation of a specialist technology centre in Ashmanhaugh, both in Norfolk.

The expansion into new premises at Hythe is being overseen by Oyster’s newly appointed chief operations officer, Peter Hamlyn . Peter added “The Hythe facility will allow us to exploit production of the 495 in innovative new ways, combining new technology to complement our industry leading quality and hand finished craftsmanship which Oyster is world renown. This commitment is a huge boost for the local boat building community which will see further investment and job opportunities from a world class boatbuilder like Oyster Yachts.”

This content is copyright of Zenoot Ltd and its originator. You can use extracts, share or link to this page and you may draw the attention of others to content posted on our site. Bulk copying of text is not permitted. You can view our Terms of Use here .

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[Member News] Oyster Yachts announces investment in new production facility

Published on: 30 March 2021

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oyster yachts ashmanhaugh

‘Sail could dominate the market’ predicts Oyster Yachts Hadida

Suggesting sail yachts will one day outsell motor-powered vessels is likely to ruffle a few feathers and possibly warrant some industry scoffing, but Oyster Yachts’ Richard Hadida and chief commercial officer Paul Adamson believe in nothing less, Nic Robinson finds out

British luxury sail yacht builder Oyster Yachts saw its first profits this year since Richard Hadida bought the company in 2018 for £6.7M, beating around 30 other investors to the helm. He is now owner and chief executive officer of the 40-year-old brand and has surrounded himself with a team equally as passionate about the business as he is.

Hadida, along with chief commercial officer Paul Adamson, who has some serious sailing credentials under his belt, is bringing Oyster back to the top of its game which for the first time last year saw record unit sales.

Driving the uptick, with no doubt in either leaders’ mind, is the trust that has been reimbued in the company. “Oyster had lost its way and had lost touch with it’s core values”, says Adamson.

The company’s fall into administration after its Dutch investors bailed out in February 2018 caused the already troubled business to collapse. This subsequently led to a significant loss of trust in the brand, Adamson adds.

Part of Hadida’s and Adamson’s plan was to bring that trust back by ensuring customers had the best experience possible, and importantly they knew the yachts they bought were a good investment. “One quick solution was to design and build the yachts to comply with Lloyds Register SSC Rules which gives peace of mind to the design and also that every build leaving the yard is 100% safe,” Adamson says.

“If you think of our customers, they’re highly successful entrepreneurs and businesspeople who are change makers in their industry – they understand how business works. We needed to focus on earning their trust so they would be prepared to commit to building their new dream yacht with us.” Adamson says.

Purchases of superyachts powered predominantly by sail have not been smooth over the last two decades, but in recent years BOAT Pro data suggests change is afoot. In 2000, 51 sailing yachts 24m or over were sold, followed by a sharp drop the following year and then more peaks and troughs.

A record was set in 2004 when 63 units were sold, but after 2009’s sales of 54 yachts, the sector saw a steep decline to a low of 20 deliveries in 2015. The tide turned, however, in 2020 and this year sales so far stand at 40, with 2022 and 2023 orders also looking strong.

  • Brokerage sales of motor yachts outstripped sail in the first quarter of this year, with the total number of pre-owned yachts changing hands up 46% in 2021

Oyster sells yachts in all sizes, including the 24m-plus range. BOAT Pro data shows the yard delivered two yachts in the 24m-plus range in 2018, one in 2019 and has another on order for next year.

“We’ve sold 23 boats [of various sizes] in the last year which is a record year,” says Hadida. “40% of our customers are from UK, 30% from Europe and 30% from rest of the world. They’re looking for bluewater, go anywhere in comfort and luxury and safety and that’s what Oyster owns, we own that space. People say Oyster Yachts are the Bentleys of the seas.”

It hasn’t been easy or cheap raising sales to this level though, with Hadida pumping over £26M of his own money into the firm and seeing significant losses over the past three years. In 2020, Oyster made £20M in sales with a pre-tax loss of £10M and for the year ending 31 March 2021, £30M was made with a lower pre-tax loss of £3M.

This financial year, however, Hadida predicts sales of £60M with a certainty of profit and is adamant the coming years will see more positive figures. As the pair have already outlined, customers now trust the company, which has helped boost sales, but the other factor not yet discussed is how Oyster fits into the global warming conversation.

“I don’t know how motorboats post-2030 will be sustainable because I can’t see technology improving to the point where they’ll be able to travel long distance on only a battery,” Hadida says.

Adamson’s view is similar: “I am so glad we’re a sailing yacht manufacturer because sailing by its very nature is hybrid, it’s the world’s oldest form of transport. There’s less of an impact on the environment [with sailing]. You may be burning some generator fuel on the larger sailing yachts, but it’s a lot less [than motor-powered]. I think the market will pivot to sail.”

He continues: “I think sailing yachts will track up and there’ll be less motorboats built, I believe people will pivot more to sail, because if you think about a person building their new dream yacht, their kids will be influencing them to take care of the planet. I think you’ll find the same number [of yachts overall] built in the future, but more sailing in total.”

These don’t appear to be empty words; you only need to look at the growth in staff at Oyster Yachts over the short three years Hadida has owned the company. All 27 bays across the business’s three yards are full, which has resulted in the need for more employees.

Some 420 new staff have been hired and there are plans to build in and sustain skilled workers through an apprenticeship scheme. There is also an expectation employee numbers will reach close to 500 once Oyster’s new Hythe facility near its Southampton yard is fully operational.

“We have a great number of skills required when building boats and we’ve gone out there and managed to already fill hundreds of positions, and we’re now aggressively setting up an apprentice academy, so every year we’ll take on 25 apprentices and that’ll be as a four-year course,” explains Hadida.

The Oyster Academy apprenticeship scheme will allow the company to scale its operation, he adds. “We can take on these young people and they’re working on boats, earning real skills in the real world which they can keep with them and I’m really proud of that.”

Hadida cites the recruitment problems faced by many other industries as one of the reasons for setting up the Oyster Academy, including a finite pool of skills as well as the location of his operations. “People have options for jobs elsewhere in other industries, but we’ve filled all of the posts in Southampton and Wroxham,” he says. “We’ve taken on a site in Hythe and we’re starting to fill those roles. You’ve got to be able to find the people to build the boats.”

The number employed by Oyster Yachts is an indication of both its growth potential as well as how serious Hadida is about its future. Currently there are four premises, including the main yard in Southampton as well as a new sister site over the water in Hythe where 70 staff have already been recruited. While its site in Wroxham, Norfolk, close to Oyster’s technology centre in Ashmanhaugh, also continues to grow with plans to build new vessels there.

In three years Hadida has turned a lossmaking business into one that has the potential to employ over 500 people and make good profits along the way. Its success is a result of many factors, including trust, a better customer experiences and awareness of climate change, But there’s one other component too.

“There’s no question that we’ve sold boats on the back of this [pandemic],” Hadida says. “People don’t want to be in a situation where they can’t escape in a bad situation, yachts are like villas and I believe the pandemic has made people revaluate where they want to spend their time. You can go from country to country to be in a safe space.”

Success also comes from a deep passion for sailing and Oyster Yachts that is embedded within both Hadida and Adamson. The former owns an Oyster 885 called Lush that he once co-owned with Eddie Jordan, which Adamson previously skippered around the world in the inaugural Oyster World Rally.

The pair are business-savvy and have a deeper understanding of the market and their customer base that is hard to achieve with a private equity owner. They also know that to ensure the brand remains it must be profitable and so they are focussed on sustainable growth. A new three-year strategy is in place which is intended to see Oyster Yachts grow further.

“Over the next three years we’ll focus on consolidating what we’ve achieved and at the same time continue to grow Oyster for the long term.” says Adamson.

“The growth battle for us is won and lost in production and that’s the truth. It’s all about how to increase the capacity of the business to cope with demand and maintain the values of quality, passion and craftmanship.”

And the environment plays a big part in the future of Oyster Yachts too, with both Hadida and Adamson clear on the fact they produce sail yachts won’t always be a strong enough eco message for the brand.

“We need to innovate the boats continuously, we’re looking in depth at sustainability and it’s very easy to greenwash. Therefore we will only design systems into the boats that make a real difference as opposed to being trendy,” Adamson adds.

But their prediction that sailing yachts will one day outsell motors remains to be seen, especially in the superyacht segment where makers are investing heavily in alternative fuels including battery power, but also hydrogen and other areas. It is, however, clear something is going right at Oyster Yachts.

Hadida and Adamson in brief

Richard Hadida :

“Anything that has a spirit of adventure associated with it I like. That’s why I like yachts, because they give me a sense of adventure and freedom and that’s one of the reasons I bought Oyster”

  • The owner and chief executive officer of Oyster Yachts
  • Bought Oyster for £6.7M in 2018.
  • Made his money by building and floating Evolution Gaming
  • Owns Oyster 885 yacht Lush , which he once co-owned with Eddie Jordan
  • His love of sailing and Lush led him to Oyster

Paul Adamson:

“I came in 100% knowing exactly what to do to make the business work and reignite the Oyster brand for the long-term success and growth of the business"

  • Chief Commercial Officer at Oyster Yachts
  • Responsible for the all customer facing aspects of Oyster Yachts.
  • Spent 25 years sailing professionally from the age of 18
  • Set up a successful business consultancy in Ireland developing sales teams to fulfil their potential in a variety of industries.
  • Skippered Lush around the world in the first Oyster World Rally for Eddie Jordan

More stories

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  2. Oyster 885 Lush Sailing Yacht

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  6. Oyster 885 Series 1

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COMMENTS

  1. New Production Investment From Oyster

    Oyster Yachts has invested in a bespoke vacuum infusion table which has been installed at the company's composite technology centre at Ashmanhaugh, Norfolk. The implementation of the new technology enables Oyster Yachts to carry out all elements of its bluewater yacht manufacturing within its three sites at Ashmanhaugh, Wroxham and Southampton.

  2. Investment in new production facility announced by Oyster Yachts

    This announcement sees Oyster Yachts increasing its existing facilities by 70%, supporting the company's ongoing investment and growth strategy in the UK. To accommodate the expansion Oyster will be increasing its Southampton workforce by a further 70 employees. ... and the creation of a specialist technology centre in Ashmanhaugh, both in ...

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  8. Oyster Yachts announces investment in new production facility

    The company is acquiring an additional 27,000sq. ft at the Hythe Marine Park, Southampton, which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht. Oyster's Owner and CEO Richard Hadida says, "With several Oyster 495s already sold, investment in this dedicated production facility fits seamlessly with our ...

  9. NEW PRODUCTION INVESTMENT FROM OYSTER

    Oyster Yachts has invested in a bespoke vacuum infusion table which has been installed at the company's composite technology centre at Ashmanhaugh, Norfolk. The implementation of the new technology enables Oyster Yachts to carry out all elements of its bluewater yacht manufacturing within its three sites at Ashmanhaugh, Wroxham and ...

  10. Oyster Yachts announces investment in new production facility

    One of the UK's iconic yacht manufacturers, Oyster Yachts, is undertaking a considerable expansion programme. The company is acquiring an additional 27,000 sq ft at the Hythe Marine Park, Southampton, which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht. Oyster's Owner and CEO Richard Hadida says, "with several […]

  11. Oyster Yachts to invest in new production facility

    The company is acquiring an additional 27,000 sq. ft at the Hythe Marine Park in Southampton, which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht. Oyster Yachts is moving into the historic Grade II listed buildings known locally as the Admiralty Shed or the Flying Boat Hangar, which produced ...

  12. Oyster Yachts

    Sailing Yachts. Services. New yachts, yacht brokerage, yacht charter. Website. www .oysteryachts .com. Oyster Yachts (formerly Oyster Marine) is a British brand of luxury cruising sailing yachts established in 1973. The company is based in Southampton but with foundation and ongoing strong links to Wroxham and Ipswich .

  13. Oyster Yachts

    The perfect all-rounder. Built with state-of-the-art materials and techniques, the Oyster 595 is seriously capable. Designed for safe yet fast, exhilarating sailing, she's at home on the racecourse...

  14. [Member News] Oyster Yachts announces investment in new production

    Oyster Yachts is undertaking a considerable expansion programme. Which will be used to create a state-of-the-art production facility for the new Oyster 495 yacht. Skip to main content. Contact. Join us About. About. We lead and promote our industry and work with our members to achieve sustainable growth in a competitive global environment ...

  15. How many yachts did Oyster sell in 2021

    Brokerage sales of motor yachts outstripped sail in the first quarter of this year, with the total number of pre-owned yachts changing hands up 46% in 2021. Oyster sells yachts in all sizes, including the 24m-plus range. BOAT Pro data shows the yard delivered two yachts in the 24m-plus range in 2018, one in 2019 and has another on order for ...

  16. Oyster Yachts set to employ 150 new tradespeople

    Oyster Yachts, which is based at Saxon Wharf, Northam, plans to employ 150 more tradespeople by February. ... Wroxham and Ashmanhaugh - 50 of which will be based in Southampton.

  17. Increasing efficiency by adopting a standard digital platform

    Oyster Yachts is a British brand of luxury cruising sailing yachts established in 1973. The company is based in Southampton, United Kingdom, and two other shipyards in Wroxham and Ashmanhaugh. The company's mission is to design, build, deliver and support 50- to 120-foot blue-water sailboats capable of sailing safely anywhere in the world.